Iconography System (2016)


As a continuation of the Rams App, I built custom icons for all the individual statistics in the app.

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That meant we'd be using one cohertant image across all devices, platforms and applications.

If you saw the sniper dot from now on, you knew it was referring to the 'Goal' statistic.

Allowed large sheets of data to be more 'glancable' and meant we could implement more information since statistics were now visual and 'gamified'.